The Impact of Hedonic and Utilitarian Values, alongside Psychological Factors, on Customer Satisfaction and Loyalty of female consumers. International Journal of Advanced Business Studies, [S. l.], v. 3, n. special issue, p. 73–92, 2025. DOI: 10.59857/IJABS.3912. Disponível em: https://besra-journals.net/index.php/ijabs/article/view/125. Acesso em: 1 apr. 2026.