The Evolving Perspectives of Strategies at the Bottom of the Pyramid: A Systematic Review of the Bottom of the Pyramid Model. International Journal of Advanced Business Studies, [S. l.], v. 4, n. 2, p. 86–102, 2025. DOI: 10.59857/TWSZ4248. Disponível em: https://besra-journals.net/index.php/ijabs/article/view/19. Acesso em: 4 jun. 2026.