Linking digital marketing strategies to customer purchase behaviour in grocery retail: Insights from Spar Durban. International Journal of Advanced Business Studies, [S. l.], v. 5, n. 1, p. 21–32, 2026. DOI: 10.59857/5fpjz004. Disponível em: https://besra-journals.net/index.php/ijabs/article/view/152. Acesso em: 11 feb. 2026.