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IJABS
  • Current
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Online ISSN : 2940-2735
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1 - 7 of 7 items

The Role of Digital Marketing in the Flourishing of International Businesses

DOI : 10.59857/LHHJ1084
Kabutu Chuunga (1), Mubanga Mpundu (2), Abubaker Qutieshat (3)
(1) Graduate School of Business, University of Zambia, Lusaka, Zambia, Zambia ,
(2) University of the Western cape, Faculty of Economics and Management Sciences, Department of Economics, P/Bag X17, Robert Sobukwe Road, Belville, 7535, Cape Town, South Africa, South Africa ,
(3) ODC, Oman Associate Member of Staff and Honorary Researcher, University of Dundee, UK, United Kingdom
7-21
Abstract : 235
PDF : 412
DOI : 10.59857/LHHJ1084

Linking digital marketing strategies to customer purchase behaviour in grocery retail: Insights from Spar Durban

DOI : 10.59857/5fpjz004
Manqele Khulekani Senzo (1), Anos Chitamba (2), Sizwe Mbona (3)
(1) Business School, Faculty of Management Sciences Durban University of Technology, South Africa ,
(2) Faculty of Management Sciences, Durban University of Technology, S Africa, South Africa ,
(3) Durban University of Technology, S Africa, South Africa
21-32
Abstract : 82
PDF : 24
DOI : 10.59857/5fpjz004

Exploring Customer Perceptions and Responses to Spar’s Digital Marketing Initiatives in Durban

DOI : 10.59857/c93txe19
Manqele Khulekani Senzo (1), Anos Chitamba (2), Sizwe Mbona (3)
(1) Business School, Faculty of Management Sciences Durban University of Technology, South Africa ,
(2) Faculty of Management Sciences, Durban University of Technology, South Africa ,
(3) Department of Statistics, Faculty of Applied Sciences, Durban University of Technology, South Africa
145-156
Abstract : 105
PDF : 45
DOI : 10.59857/c93txe19

Investigating Marketing Challenges Faced by South African SMEs during Covid-19

DOI : 10.59857/IJABS7480
Zombuso L. Mbatha (1), Marlini Moodley (2), Farai Nyika (3), Coster Ruzengwe (4)
(1) MANCOSA, Durban, South Africa ,
(2) MANCOSA, Durban, South Africa ,
(3) MANCOSA, Durban, South Africa ,
(4) MANCOSA, Durban, South Africa
24-38
Abstract : 189
PDF : 103
DOI : 10.59857/IJABS7480

Entrepreneurship Training for Indonesia Migrant Workers in Hong Kong: A Post-Migration Preparation

DOI : 10.59857/9qf4wm62
Gunawan Baharuddin (1), Khalida Utami (2), Aulia Keiko Hubbansyah (3), Safitri Siswono (4), Yuli Ardianto (5), Tri Astuti (6), Fajar Kurniawan (7), Muhammad Dika (8), Cantika Putri Permata (9)
(1) Faculty of Economics and Business, Universitas Pancasila, Jakarta - Indonesia, Indonesia ,
(2) Faculty of Economics and Business, Universitas Pancasila, Jakarta - Indonesia, Indonesia ,
(3) Faculty of Economics and Business, Universitas Pancasila, Jakarta - Indonesia, Indonesia ,
(4) Faculty of Economics and Business, Universitas Pancasila, Jakarta - Indonesia, Indonesia ,
(5) Faculty of Economics and Business, Universitas Pancasila, Jakarta - Indonesia, Indonesia ,
(6) Faculty of Economics and Business, Universitas Pancasila, Jakarta - Indonesia, Indonesia ,
(7) Bintang Nusantara Learning Centre, Hong Kong, Indonesia ,
(8) Faculty of Economics and Business, Universitas Pancasila, Jakarta - Indonesia, Indonesia ,
(9) Faculty of Economics and Business, Universitas Pancasila, Jakarta - Indonesia, Indonesia
79-89
Abstract : 91
PDF : 28
DOI : 10.59857/9qf4wm62

The Impact of Digital Content Marketing on Customer Engagement in an Online Fashion Store

DOI : 10.59857/IJABS.2581
Pei Ling Tan (1), Poh Kiong Tee (2), Rahilah Binti Ahmad (3)
(1) Asia Pacific University of Technology and Innovation, Kuala Lumpur, Malaysia ,
(2) Asia Pacific University of Technology and Innovation, Kuala Lumpur, Malaysia ,
(3) Asia Pacific University of Technology and Innovation, Kuala Lumpur, Malaysia
107-123
Abstract : 1910
PDF : 1163
DOI : 10.59857/IJABS.2581

Social Media Marketing and Survival Strategies for Rural SMMEs’ Growth During and Beyond the Covid-19 Crisis in KwaZulu-Natal

DOI : 10.59857/pine9106
Sabelo Mpungose (1), Lawrence Mpele Lekhanya (2), Emem O. Anwana (3)
(1) Entrepreneurial Studies and Management, Faculty of Management Sciences, Durban University of Technology, Durban, 4001, South Africa ,
(2) Entrepreneurial Studies and Management, Faculty of Management Sciences, Durban University of Technology, Durban, 4001, South Africa ,
(3) Applied Law Department, Faculty of Management Sciences, Durban University of Technology, Durban, 4001, South Africa
178-209
Abstract : 317
PDF : 257
DOI : 10.59857/pine9106
1 - 7 of 7 items

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Editorial Pick

Entrepreneurship Training for Indonesia Migrant Workers in Hong Kong: A Post-Migration Preparation

31 January 2026
Gunawan Baharuddin et al.
Vol. 5 No. 1 (2026)

Governing Neural Data in the Global South: Toward a Neuro-Responsible Business Framework for Zambia

31 January 2026
Edward Musole
Vol. 5 No. 1 (2026)

Linking digital marketing strategies to customer purchase behaviour in grocery retail: Insights from Spar Durban

31 January 2026
Manqele Khulekani Senzo et al.
Vol. 5 No. 1 (2026)

AI in Data-Driven Decision Making, Organizational Change, and Ethical Considerations in Business Strategy

31 January 2026
Avesta Shahbazi et al.
Vol. 5 No. 1 (2026)

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