Vol. 3 No. special issue (2024): Special issue for: International Conference of Digital Business, Society & Economy

Articles

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  The Impact of Colour Vision Defect on Consumer’s Fruits Selection Process while Purchasing from Retail Fruit Shops in Bangladesh

  DOI : 10.59857/IJABS.1648

  Morakinyo Dada ⁽¹⁾, Mohammad Tawhid Reaz ⁽²⁾, James Jacob Ribero ⁽³⁾

  (1) School of Business, Asia Pacific University of Technology and Innovation, Kuala Lumpur, Malaysia ,

  (2) School of Business, University of Liberal Arts Bangladesh, Dhaka, Bangladesh ,

  (3) School of Business, University of Liberal Arts Bangladesh, Dhaka, Bangladesh

  1-14

  Abstract : 20

  PDF : 24

  • PDF

  DOI : 10.59857/IJABS.1648
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  Unveiling the Missing Link: Women in Stem Leadership – A Comprehensive Review

  DOI : 10.59857/IJABS.1109

  Fahd Ali Raza ⁽¹⁾, Abtar Darshan Singh ⁽²⁾

  (1) Faculty of Business & Management, Asia Pacific University of Technology & Innovation, Kuala Lumpur, Malaysia ,

  (2) Director Digital Learning Hub, Asia Pacific University of Technology & Innovation, Kuala Lumpur, Malaysia

  15-27

  Abstract : 16

  PDF : 17

  • PDF

  DOI : 10.59857/IJABS.1109
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  The Influence of Gold, Black Gold, and Digital Gold on Stock Market Portfolios

  DOI : 10.59857/IJABS.7856

  Nithya Geraldine ⁽¹⁾, Vikneswaran Manual ⁽²⁾

  (1) School of Accounting and Finance, Asia Pacific University, Kuala Lumpur, Malaysia ,

  (2) School of Accounting and Finance, Asia Pacific University, Kuala Lumpur, Malaysia

  28-42

  Abstract : 28

  PDF : 35

  • PDF

  DOI : 10.59857/IJABS.7856
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  Factors Influencing Foreign Direct Investments Inflow in Africa: A Case Study of Tanzania

  DOI : 10.59857/IJABS.9981

  Lulu Khalfan Kikwete ⁽¹⁾, Thirunavukkarasu Suppiah ⁽²⁾, Vikneswaran Manual ⁽³⁾

  (1) School of Accounting and Finance, Asia Pacific University, Kuala Lumpur, Malaysia ,

  (2) School of Accounting and Finance, Asia Pacific University, Kuala Lumpur, Malaysia ,

  (3) School of Accounting and Finance, Asia Pacific University, Kuala Lumpur, Malaysia

  43-58

  Abstract : 23

  PDF : 23

  • PDF

  DOI : 10.59857/IJABS.9981
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  Assessing the Asymmetric Relationship between Global Economic Factors and Cryptocurrency: A Comparison between Normal Times and COVID-19 Times using the NARDL Model

  DOI : 10.59857/IJABS.4204

  Ramchurn Aveeshna Yashwini ⁽¹⁾, Kokkiang Tan ⁽²⁾, Behrang Samadi ⁽³⁾

  (1) School of Accounting and Finance, Asia Pacific University of Technology and Innovation, Kuala Lumpur, Marshall Islands ,

  (2) School of Accounting and Finance, Asia Pacific University of Technology and Innovation, Kuala Lumpur, Malaysia ,

  (3) Asia Pacific University of Technology and Innovation, Kuala Lumpur, Malaysia

  59-72

  Abstract : 18

  PDF : 11

  • PDF

  DOI : 10.59857/IJABS.4204
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  The Impact of Hedonic and Utilitarian Values, alongside Psychological Factors, on Customer Satisfaction and Loyalty of female consumers

  DOI : 10.59857/IJABS.3912

  Winny Wei Nny Teo ⁽¹⁾, Jugindar Singh Kartar Singh ⁽²⁾, Jyoti Choudhary ⁽³⁾

  (1) Asia Pacific University of Technology and Innovation, Kuala Lumpur, Malaysia ,

  (2) Asia Pacific University of Technology and Innovation, Kuala Lumpur, Malaysia ,

  (3) Asia Pacific University of Technology and Innovation, Kuala Lumpur, Malaysia

  73-92

  Abstract : 92

  PDF : 92

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  DOI : 10.59857/IJABS.3912
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  Efficiency Analysis of Life Insurance Companies in Indonesia and Malaysia

  DOI : 10.59857/IJABS.5160

  Felicia Nathania ⁽¹⁾, Kokkiang Tan ⁽²⁾, Behrang Samadi ⁽³⁾

  (1) SoMAQS, Asia Pacific University of Technology and Innovation, Kuala Lumpur, Malaysia ,

  (2) SoMAQS, Asia Pacific University of Technology and Innovation, Kuala Lumpur, Malaysia ,

  (3) Asia Pacific University of Technology and Innovation, Kuala Lumpur, Malaysia

  93-106

  Abstract : 24

  PDF : 33

  • PDF

  DOI : 10.59857/IJABS.5160
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  The Impact of Digital Content Marketing on Customer Engagement in an Online Fashion Store

  DOI : 10.59857/IJABS.2581

  Pei Ling Tan ⁽¹⁾, Poh Kiong Tee ⁽²⁾, Rahilah Binti Ahmad ⁽³⁾

  (1) Asia Pacific University of Technology and Innovation, Kuala Lumpur, Malaysia ,

  (2) Asia Pacific University of Technology and Innovation, Kuala Lumpur, Malaysia ,

  (3) Asia Pacific University of Technology and Innovation, Kuala Lumpur, Malaysia

  107-123

  Abstract : 454

  PDF : 231

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  DOI : 10.59857/IJABS.2581
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  Entrepreneurial Barriers among Rural Women in Badin, Pakistan

  DOI : 10.59857/IJABS.7139

  Sanya Mithani ⁽¹⁾, Noraini Ahmad ⁽²⁾, Rohana Sham ⁽³⁾

  (1) Asia Pacific University of Technology and Innovation, Kuala Lumpur, Malaysia ,

  (2) Asia Pacific University of Technology and Innovation, Kuala Lumpur, Malaysia ,

  (3) Asia Pacific University of Technology and Innovation, Kuala Lumpur, Malaysia

  124-134

  Abstract : 16

  PDF : 15

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  DOI : 10.59857/IJABS.7139
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  Effect of Career Advancement Opportunities, Training and Development Programs and Corporate Culture on Employee Loyalty of Alibaba in China

  DOI : 10.59857/IJABS.1175

  Jyoti Choudhary ⁽¹⁾, Morakinyo Dada ⁽²⁾, Jugindar Singh Kartar Singh ⁽³⁾

  (1) School of Marketing& Management, Asia Pacific University of Technology & Innovation, Kuala Lumpur, Malaysia ,

  (2) School of Marketing& Management, Asia Pacific University of Technology & Innovation, Kuala Lumpur, Malaysia ,

  (3) School of Marketing& Management, Asia Pacific University of Technology & Innovation, Kuala Lumpur, Malaysia

  135-148

  Abstract : 70

  PDF : 60

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  DOI : 10.59857/IJABS.1175