Embedding Ubuntu and Indigenous Business Insights in Zambia: Advancing a Neuro-Responsible Governance Framework for the Global South

African Business Ethics Ubuntu Cognitive dignity Neurotechnology governance Neuro-responsibility Global South

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The accelerating convergence of neuroscience and business management presents ethical, cultural, and governance challenges for the Global South. This paper systematically reviews interdisciplinary literature to examine how indigenous Zambian business practices and Ubuntu philosophy can inform neuro-responsible governance frameworks. Drawing on neuroethics, technology governance, and African philosophical traditions, the review identifies relational ethics, communal accountability, and moral stewardship as key principles for protecting cognitive privacy, mental autonomy, and neuro-rights. It highlights persistent epistemic asymmetries in global neurotechnology governance, where African perspectives remain underrepresented, and demonstrates how culturally grounded values can temper individualistic policy assumptions. The synthesis advances a context-sensitive framework integrating Ubuntu with modern neuroethical standards, promoting cognitive dignity, ethical reciprocity, and shared responsibility in corporate and policy settings. By situating Zambia as a normative reference, the study provides guidance for inclusive, pluralistic, and ethically robust neurotechnology governance across businesses within the Global South.

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Embedding Ubuntu and Indigenous Business Insights in Zambia: Advancing a Neuro-Responsible Governance Framework for the Global South. (2026). International Journal of Advanced Business Studies, 5(1), 62-78. https://doi.org/10.59857/wkyvn974