Research on the Strategy of Improving the Employability of Students in Higher Vocational Colleges Based on the Perspective of Enterprise Demand

There is a gap between the “hard ability” and “soft ability” of vocational college students from the needs of enterprises. Through the questionnaire survey (n=1639) and enterprise interviews (n=30), it is found that the evaluation of employability factors such as “job skills, loyalty, professionalism, time concept, service awareness, and psychological adjustment ability” are generally low. This study proposes to “deepen the reform of professional courses and highlight the occupational orientation of courses”; “The school and enterprise build the practice base together, strengthen the student occupation adaptability”; “Building a campus professional culture and cultivating students’ professional quality”; “Building a multi-education platform to comprehensively improve employability” etc. strategies. These strategies can improve the employability of vocational college students and enhance their employment competitiveness.